Don't Even Think About It: Why Our Brains Are Wired To Ignore Climate Change

By George Marshall (Bloomsbury, 2014)

When I first heard of this book I said to myself "I've got to order this one right away," and I did. I've not been disappointed. I believe that it was mentioned by some other author, but there was a lot of buzz when it was coming out. I may have even pre-ordered on Amazon.

Marshall makes many points which are changing the way I think about trying to get the message of climate change out there. I also recently discovered Dan Kahan (quite separately), and it's good to see that Marshall is bringing some of Kahan's discoveries to the party. But his most important point may be asked immediately:

p. 3: "I suggest that the most pervasive narrative of all is the one that is not voiced: the collective social norm of silence…. all too similar to that other great taboo, death, and … they mary have far more in common than we want to admit."; "accepting climate change requires far more than reading the right books, watching the right documentaries, or ticking off a checklist of well-meaning behaviors: It requires conviction, and this is difficult to form and even harder to maintain."

p. 149: "Bright-siding…promotes an aspirational high-consumption lifestyle while ignoring the deep inequalities, pollution, and waste that makes that lifestyle possible."


  1. Buy "The Discovery of Global Warming", by Spencer Weart (p. 126)
    1. Excerpt
    2. Reviews
Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License